https://thedocmag.com/

 Also important though is targeting and this is where the differences between the different PPC platforms really start to come into effect. Read on and we’ll take a look at the three big choices when it comes to starting a new PPC campaign.

https://thedocmag.com/
Google AdWords

By far the biggest PPC network is Google AdWords. When you pay for adverts on Google AdWords, they will appear on the ‘SERPs’ or the ‘Search Engine Results Pages’. Thus, you need to start by first choosing a keyword that you want to target. If you are selling hats for example then, you might choose to target the keyword ‘Buy Hats Online’. Of course it’s important to think carefully about your keywords to ensure they don’t have too much competition.

Google being the biggest search engine means that you’ll gain access to the most visitors – but you’ll also pay the most due to the other advertisers.

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